SANTA MONICA- This Thursday, the shore of Santa Monica will be transformed with live music under the stars, DJ sets, new art instillations and a fashion show. There will be dancing, drinks, and celebration when Heal the Bay hosts their annual Bring Back the Beach Awards Gala tomorrow, from 5:30-11:00, on Santa Monica Pier.
The purpose of the event is, “two-fold,’ says Communications Director of Heal the Bay, Matthew King. “It’s a gathering of the tribe here in Southern California. We are very lucky that we have a diverse mix that comes out. There’s surfers, there’s artists, there’s engineers, there’s scientists, and there’s soccer moms…we like to call it the biggest beach party of the year because it’s fun. It’s really a chance to be out on the resource and enjoy the scenery so people can see what they’re working to protect. So it’s fundraising, but it’s primarily a celebration,” he continued. And a celebration it will be as people from all walks of life come together to honor and support the organization that has given back to the environment so much.
Heal the Bay is a nonprofit committed to improving the quality of the waters in the Los Angeles area by making them healthy, safe and clean. They regularly host beach cleanups, focus on community engagement and education, and encourage congress to take action. Their annual Gala raises hundreds of thousands of dollars to help them continue their environmental advocacy, community action, education programs, and scientific work. It is a night full of dancing, drinking, fun, and honoring those who have been instrumental in assisting their cause.
This year’s Gala will honor KTLA 5 and Sharon Lawrence. KTLA 5 has helped to raise public awareness about Heal the Bay’s cause by providing year round coverage about the organization’s major events. Sharon Lawrence, an Emmy award nominated actress, has been on Heal the Bay’s board for 6 years. She continually advocates for Heal the Bay’s cause and encourages fans, colleagues, and friends to get involved.
Photos courtesy of Heal the Bay.